Selected work — durable results, measured progress

Openwillowpath shares a selection of engagements that highlight our approach to long-term business growth. Each project emphasizes durable outcomes rather than temporary gains. We partner with teams to diagnose fundamental constraints, prioritize initiatives that compound over time, and embed capabilities so improvements persist after the engagement. The examples below illustrate a range of outcomes: improved retention and lifetime value for subscription businesses, operational redesigns that reduced time-to-decision, and product-health programs that made roadmap investments more predictable. For each case we document the initial challenge, the approach taken, and the measurable impact so future partners can see how a multi-year focus produces sustained performance gains.

These projects reflect collaborative work with client teams and a focus on transferability: playbooks, scorecards, and governance structures were left in place so internal teams can continue accelerating growth. If you would like a deeper case study or references relevant to your industry, contact us and we will share tailored materials that respect client confidentiality and highlight the most relevant insights for your situation.

Storyboard of a strategic planning session with charts

Case highlights

This selection includes concise summaries of recent engagements that produced measurable, long-term improvements. For a subscription-focused product, we implemented a product-health program with retention loops and lifecycle campaigns. That program produced increased retention and higher average revenue per customer over 18 months. For a mid-market services firm we redesigned operating rhythms and decision rights, reducing time-to-market for key initiatives and improving cross-functional alignment. For a product-led startup we helped build a governance framework that prioritized investments based on LTV and retention impact. These highlights show how deliberate focus on fundamentals drives compounding improvements rather than ephemeral spikes. Each summary includes the primary challenge, the interventions, and the tangible outcomes so you can assess relevance to your context.

Graph showing revenue growth

Subscription product-health

Implemented retention analytics, onboarding improvements, and lifecycle experiments that increased net retention and reduced churn within 12 to 18 months while creating repeatable experiment playbooks for the product team.

Team around a whiteboard

Operational redesign

Redefined operating model, clarified roles, and introduced lightweight governance to accelerate decision-making and improve cross-team delivery velocity, producing faster time-to-value for prioritized initiatives.

Workshop notes and sticky notes

Governance & metrics

Built a scorecard and prioritization cadence that aligned leadership on investment decisions. That structure helped move budget to high-impact initiatives and tracked signal-to-noise in roadmap choices over quarters and years.

Process and how we measure impact

Our portfolio reflects a consistent process: diagnose, design, deliver, and embed. Diagnosis clarifies the highest-impact constraints and the levers for change. Design converts insights into prioritized roadmaps and measurable experiments. Delivery pairs advisory with hands-on delivery to ensure progress and capability transfer. Embed focuses on creating durable systems, playbooks, and governance so progress compounds beyond the engagement. Impact is measured against agreed success criteria such as retention, LTV, CAC payback, revenue growth, and operational velocity. We emphasize leading indicators alongside lagging metrics so teams can course-correct and continue learning.

If you want to explore a specific example in depth, request a case study or a meeting. We tailor materials to your industry and stage while protecting client confidentiality. Our goal is to show not only what changed, but how teams sustained it and continued improving after the initial engagement concluded. When organizations adopt the right structures and focus on repeatable systems, growth becomes more predictable and resilient across market cycles.